Home away from home 

Childrey Chicks Childminding


Creating an inviting and recognisable brand for a local childminder.


  • Brand
  • Digital
  • Print

As a parent, your child's wellbeing and safety is the most important aspect of daycare. Childrey Chicks Childminding made it their mission to make their daycare ‘A home away from home’ with a focus on a happy and engaging environment for children to learn and feel safe and supported.

Their brand needed to be inviting for parents and recognisable for children. The ‘chick’ was developed and included a spring colour palette. The branding was used across a range of mediums including their website, Facebook page and on reward charts. To complement the branding a self-initiated project was created using the A-Z of countryside living to inspire children.